As one of the seven steps in Stephen Covey’s book “The 7 Habits of Highly Effective People”, for whatever online information or ‘how to’ products you are creating, be DC Power Connectors they e books or audio files, you need to have the end in mind. Below are 2 critical steps for info product or e book creation.
First of all, you need to determine your target audience segment, or who will likely hunger for your products. Siamese Cables
You cannot skip the target consumer determination phase out of this whole picture. Most products created online are to make money for the seller, and to create benefits for the consumers, creating a win-win situation. If you create a product that does not meet your target consumers’ needs or wants, then you will not get the sales you desired.
Then, you need to create a product that meets their needs or wants in certain ways. E.g. your target consumers may use your book to solve an existing problem such as removal of dark circles on their eyes, or how to shorten their research on a topic. The ultimate aim of your product should be to make them feel better, or be in a better condition or state after using your product.
Just like writing an essay in school, the teachers often recommend that you do an outline, and always have the objective or topic of discussion in mind. Students who do not obey this commandment often veer out of the desired topic at the end of their essay. So, when you create your online product, always have the end objective and target in mind.
A lot of internet marketers think that marketing should take most of the time and resources. I will say that resources have to be shared between desirable product creation, and effective marketing. One cannot do well without the other. The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.