Go Equipped: Have Back-Up Tools

You can minimize the risk by carrying replacement parts and marketing collateral separately, and any constituent parts which don’t arrive on time or in good shape can be replaced or an alternative arrangement can be effected.

Go Equipped: Have Back-Up Tools

Many modern booths are capable of being fitted with only the most basic of tools and equipment but, always ensure that you have a basic toolkit plus spares.

Ensure You Have Power & Extension PVC LONA Cables

The first time you see the event space allocation may be on the day of the trade show event, but your map allocating the space may not show the power outlets you can rely on, or how far your extension cables need to run to fetch power, nor how many sockets you’ll have available. This applies especially if you are coming up with non-standard or innovative promotional effects or strategies. Sure you can always borrow or plead poverty with neighboring exhibitors, however you should be setting your physical booth up and using this process to set yourself and booth staff up for success from a mental perspective too.

Just remember to think of the worst that can happen and to plan accordingly – it is a rare trade show event which is carried off without any glitches and the affair should be considered to be a practical exercise in flexible, contingency planning. When that happens, you need a back-up plan or the whole event is for nothing.

Backup the Booth

Booth display cases can be bulky and easily damaged, and while FedEx, UPS and friends tend to be pretty good at getting your kit from A-to-B, you cannot always rely on them to get it to you in one piece or on time.Life will become a whirlwind unless you properly control and manage your trade show activities, so when all around you are losing their heads, here are some practical hints to help you keep yours!

Check Trade Show management Rules and Guidelines

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